Melissa explains why and how you should be measuring progress, gives some ideas of what you should be measuring, and provides a template to get you started.
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An Overview of Episode 14:
3 Reasons to Track:
- Helps you make decisions based on FACTS, not feelings
- Helps you spot problems before they're fires (additionally, clues you into the stuff that is going well!)
- You're not just "a hamster on the hamster-wheel"; you have milestones that you're moving towards!
3 Things You Should be Tracking (at a minimum!):
- Finances (eg. revenue, P&L)
- Marketing (eg. how much you're spending)
- Operations (eg. cases you're handling and clients you're helping)