Syndicate
Intimate small groups of law firm owners looking to reach the next level.
What is Syndicate?
Syndicate is a special program designed for law firm owners with over $500,000 in annual revenue and a team of three or more.
It bridges the gap between our Mastery Group and private coaching, offering strategic planning and peer collaboration across targeted quarterly themes like execution, systems, people strategy, and finance.
Join a community of like-minded professionals to elevate your firm’s performance and achieve sustainable growth.
It bridges the gap between our Mastery Group and private coaching, offering strategic planning and peer collaboration across targeted quarterly themes like execution, systems, people strategy, and finance.
Join a community of like-minded professionals to elevate your firm’s performance and achieve sustainable growth.
Scheduling
The Syndicate Calendar
We've got a dynamic, powerful year planned for our Syndicate members.
Membership Benefits
A strong community and personalized support
We blend targeted retreats, regular office hours, in-person gatherings, personalized support and a community of your peers to create the conditions that help you build the firm you've always wanted.
Annual + Quarterly Planning Retreats
At the turn of every quarter, Melissa hosts virtual, half-day business planning retreats where you’ll complete a comprehensive evaluation of your previous 90 days and design an intentional plan for the next 90 days.
You’ll walk away with goals, rocks, and remarkable clarity – including our custom digital workbooks (that members love to print out and keep top of mind in their firm).
You’ll walk away with goals, rocks, and remarkable clarity – including our custom digital workbooks (that members love to print out and keep top of mind in their firm).
Monthly Office Hours
Meticulously timed to follow each of our strategic planning retreats, but now ✨monthly✨, this one-on-one assistance helps you finalize your firm’s quarterly plan while also checking in on progress along the way.
These office hours are 3x more frequent than Master Group, so use them.
These office hours are 3x more frequent than Master Group, so use them.
Personalized Syndicate Planning Session
In this one-hour, one-on-one planning session with Melissa you will map out your year in Syndicate and select the Modules that best suit your firm’s development.
Two (2) Full Day Core Modules
Modules are comprehensive trainings designed to target specific business areas with the tools and strategies you need to succeed. Elevate your firm’s performance with our expertly crafted modules, covering everything from leadership development to sustainable pricing blueprints. You’ll receive two full-day modules with Giselle to further enhance your firm’s growth.
*Can upgrade to Premium Modules.
More detail on modules*Can upgrade to Premium Modules.
In-Person Event
As part of your membership, you are invited to attend an exclusive, members-only in-person workshop in Golden, Colorado. Over this three-day agenda-based Summit, we will learn, connect, and collaborate with fellow members to enhance our skills and strategies.
Two Annual Calendaring Workshops
Twice yearly we will host an Annual Calendaring Workshop. During these workshops, we will be planning out the entirety of 2025, so come prepared with any relevant schedules for the upcoming year, such as school calendars or schedules for organizations or communities you’re involved with.
Three Year Vision Workshop
Create a vision for the future! Where do you want your firm to be in 3 years? With some planning we can make it a reality! During this workshop we will dive deeper into our long-term goals for our firm and work backwards to shift the momentum in that direction.
Sync Pods
You’ll meet 1-2 times a month with a small group of peers for roundtable discussions and accountability. These pods will rotate quarterly, offering fresh perspectives and new connections each time.
Engaged Community
The magic of this intimate community is unmatched, and that has everything to do with the incredible law firm owners who are members of this program.
We’ve grown slowly with intention to cultivate a culture of accountability, self development, and putting in the work that moves the needle for our member’s firms.
We’ve grown slowly with intention to cultivate a culture of accountability, self development, and putting in the work that moves the needle for our member’s firms.
Theme Deep Dive Calls
Our quarterly themes are Vision & Values, Client Communication, People, and Execution. Each quarter, we’ll thoroughly explore one of these themes with focused calls designed to help you master each area. You are welcome to bring one trusted member of your firm to these calls and share all theme-related content with them.
Key Team Member Participation
Now you can bring your key team member along on this journey.
They will help you implement changes in your firm more effectively.
Your key team member can attend all calls except Sync Pod calls.
They will help you implement changes in your firm more effectively.
Your key team member can attend all calls except Sync Pod calls.
Change the way you think
Our members learn tangible, targeted strategies they can implement in their firm to take it to the next level.
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Habit Building
Habits and routines are crucial if you want to operate at your highest level.
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Mental Acuity
Get control of your schedule and manage your mind like a pro to eliminate overwhelm and unproductive stress.
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Goal Focus
We facilitate strategic planning to align you with your goals and hold you accountable to follow through on your plans.
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Time As An Asset
Time is your most precious asset. Together we can transform how you invest the hours you have to work with.
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Eliminate Chaos
Chaos is a state you create. As you build the right habits and master skill sets, chaos and overwhelm fade away for good.
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The Firm You Want
You’ll learn to execute in a way that naturally leads to bigger results for your firm and to more freedom for yourself.
Establish Crystal Clear Goals
We've designed a facilitated process that guides law firm owners towards clear, achievable near and long term goals.
Plan & Execute Masterfully
Get structured templates and processes that help you plan and implement strategies that support your goals.
Honor Your Plan
The community and our team support you with accountability and tools to stick to your plan, which is the key to reaching the goals you've set for the firm.
Our members are from all over North America
Join a welcoming, hard-working community of law firm owners.
Don’t just take our word for it
Hear from some of our members who are reclaiming their freedom and growing revenue.
Strategic planning has been crucial. Participating every three months forces me to think things through and gather information. While I'm still refining this process, I wouldn't be making the progress I am without this regular effort. The smaller group and insights from sync pods have also been helpful in learning how others handle similar challenges.
Paul Willman
Willman Law
I love Syndicate! It's incredibly useful and encouraging. Listening to our amazing group keeps me on track and helps me flag important ideas from others' insights.
Joanne Martin
Align Family Law
The weekly meetings are crucial for accountability and have been really helpful. Our group is special; people are open and vulnerable, which makes a big difference. It helped me see things differently, allowing me to balance my compassion with smarter financial decisions, without losing care and empathy.
Tracie Morgan
Hope Immigration
It's been really good. I've enjoyed the program so far, especially hearing from other speakers and gaining different perspectives.
Ty Shepard
SSS Law
My favorite part is the camaraderie and support through challenging times. We've built trust, allowing us to be vulnerable and share real emotions, both on calls and in person.
Michael Malloy
The Malloy Firm
Meet the team
Our team, supporting your pods
Syndicate offers multiple layers of support and facilitation, powered by our core team.
Melissa Shanahan
Founder & CEO
As your Head Coach and most dedicated supporter, Melissa’s approach is driven by her unshakable passion for witnessing law firm owners achieve their desired outcomes. Knowing that each member has unique aims, she is committed to helping law firm owners create the conditions to WIN. Boasting over 15 years of coaching experience, including nearly a decade dedicated to private practice owners, her wealth of expertise is firmly in your corner.
Giselle Urbina
COO & Facilitator
With over a decade of experience as the COO of a prominent law firm, Giselle Urbina is a seasoned systems expert known for her exceptional ability to establish dependable organizational processes and garner enthusiastic team participation. This, fueled by her no-nonsense yet extraordinarily kind approach, makes her an invaluable asset when it comes to building your firm.
Mikayla Beccone
Client Services Manager
Our Member Services lead, Mika Beccone, thrives on ensuring our clients and members experience exceptional care within Velocity Work. Her unwavering commitment to the law firm owners we serve is rooted in her extensive background in hospitality.
Syndicate Membership
Simple, transparent pricing
Join a vibrant community of peers supported by an experienced team who will meet you where you are to help you push your firm into the future.
Popular
Monthly
$2,500/month
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Annual & Quarterly Planning Retreats
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Two (2) Core Modules Included
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In-Person Summit
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3 Year Vision Workshop
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Annual Calendaring Workshop
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Theme Deep Dive Calls
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Monthly Office Hours
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Personalized Planning Session
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Sync Pods
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On-Demand Classes + Workshops
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Private Member Site
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The Resource Toolkit
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Engaged Community
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New Member Orientation Call
Begin your journey now
Annual
$27,500/year
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Annual & Quarterly Planning Retreats
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Two (2) Core Modules Included
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In-Person Summit
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3 Year Vision Workshop
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Annual Calendaring Workshop
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Theme Deep Dive Calls
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Monthly Office Hours
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Personalized Planning Session
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Sync Pods
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On-Demand Classes + Workshops
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Private Member Site
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The Resource Toolkit
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Engaged Community
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New Member Orientation Call
Begin your journey now
Get your questions answered
Frequently asked questions
A few topics of interest that may help you determine if this feels right for you.
The weekly Coaching calls are on Tuesdays at 2pm ET / 1pm CT / 12pm MT / 11am PT.
Our average revenue is in the $700,000 range. However, we just require a minimum of $500,000 annually to join.
This is a tight-knit cohort, so will ideally keep the group around 10-12 members. Your Sync pod groups will be smaller.
A: Sync pods will be changed quarterly, so you won’t be stuck with the same group for too long. Working with different people, even those you may not initially get along with, provides valuable experience and practice in collaboration and conflict resolution.
A bit about Melissa
Melissa Shanahan founded Velocity Work after several years at a consulting firm focused on the growth of private practices all across the country.
After coaching over 350 doctors, dentists, and lawyers – she chose to narrow her services to law firms only and started Velocity Work.
The host of The Law Firm Owner podcast and an extremely effective coach for attorneys running their own firms, Melissa brings her A-game to everything she does. Her energy is infectious and the material she’s teaching will forever change how you think.
From mindset to vision, to productivity, to tracking firm data, Velocity Work has helped hundreds of attorneys grow their firm on their terms.
After coaching over 350 doctors, dentists, and lawyers – she chose to narrow her services to law firms only and started Velocity Work.
The host of The Law Firm Owner podcast and an extremely effective coach for attorneys running their own firms, Melissa brings her A-game to everything she does. Her energy is infectious and the material she’s teaching will forever change how you think.
From mindset to vision, to productivity, to tracking firm data, Velocity Work has helped hundreds of attorneys grow their firm on their terms.
