What Working With Velocity Work Actually Looks Like

Step 1: Foundation – Getting Clear on Where You Are and Where You're Going
Every engagement starts with Foundation. This is where we build your custom data infrastructure, analyze your firm's reality, and create your strategic plan.
Two versions based on firm complexity:
Foundation One (2 months)
For solo/small firms, typically $500K–$2M revenue
Month 1:
- Onboarding Call – We walk through the process, set deadlines, and schedule your retreat
- Discovery Questionnaire – You document your firm's history, current state, and future vision
- Owner Discovery Calls – Deep-dive Q&A sessions with our team to understand your business
- Data Tracker Development – We build a custom dashboard to track your key metrics
- Data Entry Support Call – We help you find, organize, and input the right data
- Accountability Chart Creation Call – We map your firm's roles, responsibilities, and reporting structure
Month 2:
- Data Analysis – We analyze your metrics to create a clear snapshot of current state and recommended next steps
- Strategic Planning Retreat – Full-day virtual session to assess what's working, clarify priorities, and build your focused growth plan
- Retreat Vision Deck – Written summary of goals, quarterly Rocks, and focus areas to keep you aligned
Foundation Two (3 months)
For more complex firms, typically $2M–$8M revenue, larger teams
Months 1-2:
- Onboarding Call – Process walkthrough and calendar planning
- Discovery Process – In-depth questionnaire and discovery calls
- Custom Data Portal Development – We build a sophisticated tracking system tailored to your firm
- Data Input – Your team enters historical data into the new portal
Month 3:
- Data Analysis – Comprehensive analysis of your metrics to establish source of truth
- Clarity Meeting – Presentation of findings and recommendations
- Two-Day Strategic Planning Retreat – In-person at our Denver Retreat Suite
- Retreat Debrief – Multi-page PDF summary of decisions, goals, and action items
Step 2: Ongoing Partnership – Core or Prime
After Foundation, you choose your ongoing support level. Both programs run annually and include quarterly strategic planning.
Velocity Work Core
Most common for firms under $3M revenue
Quarterly Strategic Planning:
- Four full-day retreats per year (Q1, Q2, Q3, Q4+Annual)
- Virtual format
- Review progress, refine strategy, set next quarter's Rocks
- Written debrief after each session
Ongoing Support:
- Quarterly Owner Calls – One 60-minute 1:1 call each quarter, plus one group call with fellow Core owners
- Monthly Operations Call – 60-minute accountability call for your #1 to report progress and surface blockers
- Weekly Rock Progress Power Hour (optional) – Hosted working sessions to make real progress on quarterly Rocks
- Live Days (optional) – In-person small-group working sessions in Denver, up to 2x per year
Velocity Work Prime
Typically for firms $3M+ with larger teams
Quarterly Strategic Planning:
- Four strategic planning sessions (three quarterly, one annual)
- 1-day virtual or in-person quarterly sessions
- 2-day annual planning retreat in Denver at our Retreat Suite
- Detailed debrief after each retreat
Intensive Support:
- Quarterly 1:1 Owner Calls – 60-minute strategic sessions focused on numbers and decisions
- Quarterly Operations Calls – 60-minute implementation support for your #1
- Shared Tracking Portal – Real-time metrics dashboard with self-reporting for accountability
- Private Communication Channel – Direct Voxer access to the Velocity Work team for real-time coaching
- Custom Options – Often tailored for specific firm needs
What You Actually Get in Your Hands
Data & Tracking
- Custom dashboard tracking your firm's key metrics
- Historical data analysis showing patterns and trends
- Ongoing metrics reporting (frequency depends on program)
- Clear visibility into financial health, team performance, and business efficiency
Strategic Planning Deliverables
- Written retreat debriefs after every session
- Quarterly Rocks (3-7 critical priorities)
- Annual vision and goals
- Accountability Chart showing roles and responsibilities
- Action plans with clear owners and deadlines
Real-Time Support
- Scheduled calls (frequency varies by program)
- Optional working sessions
- Communication channel for questions between sessions (Prime only)
The Retreat Experience
Virtual Retreats:
- Full-day facilitated sessions via Zoom
- Structured agenda reviewing last quarter and planning next quarter
- Real-time problem-solving and decision-making
- You walk away with clarity and a focused plan
In-Person Retreats (Foundation Two, Prime Annual):
- Held at Velocity Work Retreat Suite in Denver
- Two-day intensive format
- Small group (your team only)
- Dedicated space designed for strategic thinking
- Deeper work on long-term vision and complex challenges
Timeline Example: First Year
Months 1-2 (or 1-3): Foundation
- Build your data infrastructure
- Analyze current state
- Create strategic plan at retreat
Months 3-5: Q1 Execution
- Execute on quarterly Rocks
- Monthly Operations Call (Core) or ongoing support (Prime)
- Weekly Power Hours available
Month 6: Q2 Planning Retreat
- Review Q1 results
- Plan Q2 priorities
- Receive written debrief
Months 7-8: Q2 Execution
Month 9: Q3 Planning Retreat
Months 10-11: Q3 Execution
Month 12: Annual + Q4 Planning Retreat
- Comprehensive annual review
- Set annual vision and goals
- Plan Q4 priorities
What Makes This Different
We don't:
- Give you generic advice or motivational content
- Leave you to figure out implementation alone
- Operate as a mastermind or peer group
- Offer one-size-fits-all solutions
We do:
- Build custom data systems specific to your firm
- Facilitate real strategic decisions in real time
- Hold you accountable to execution through regular check-ins
- Act as your strategic execution partner, not just a coach
- Allow pausing and re-entry because we're built for the long game
Who This Works For
You're a good fit if:
- Your firm does $500K–$8M in annual revenue
- You're ready to face your numbers honestly
- You want clarity and systems, not hacks
- You'll do the work required
- You value freedom and profitability, not just growth
You're not a good fit if:
- You want someone to fix it for you
- You're chasing shortcuts
- You're unwilling to measure or track
- You need hand-holding on basic business operations
Ready to start? Book a consultation at https://www.velocitywork.com/consult to see if Velocity Work is right for your firm.
Join like-minded law firm owners
TESTIMONIALS
Don’t just take our word for it.
I really look forward to the quarterly strategic planning sessions! I wasn't so sure about taking a whole day off from the practice just to plan - but the level of clarity and focus I get from that day drives the rest of the quarter. I will try super hard never to miss one of the QPRs.

I've always known my revenue per matter, I've known how many matters I open, my total revenue, etcetera. But I didn’t really understand what to do with that information, and how making different tweaks to what I was doing would actually drive results that were bigger than I had ever imagined.

I have felt the amazing personal encouragement of Melissa and her team in a few ways. Firstly, they've taken the time to delve into my personal barriers, which include mental health and self-doubt. Additionally, they've helped me recognize the importance of time management, considering factors such as parenting, caseload, and pro-bono obligations.

It is very helpful to be guided through thoughtful questions to consider about my firm, the direction of my firm, and my thoughts about my firm, setting goals and breaking those down into rocks and breaking my rocks down into action steps, and crunching the numbers to set specific financial goals. Also, hearing other members talk about their businesses and business goals gives me confidence to dream bigger for me and my firm.

Melissa's kindness, and not just Melissa, but the entire Velocity team followed up with me. They checked in on how things were going, if there were any changes or improvements, etc. Even the smallest follow-up meant a lot.

If you are not sure where to start, Velocity Work has the toolbox to get you going. Whether you are charging hourly, flat fees, or allow payment plans, they have the tools to help you get started on what you should consider tracking (and provide the template for it) to get you to your goals. They also make you clarify whether you are basing your decisions on real data or "hunches".

A bit about Melissa
After coaching over 350 doctors, dentists, and lawyers – she chose to narrow the company to focus exclusively on facilitating, coaching and partnering with law firm owners.
The host of The Law Firm Owner Podcast and an extremely effective coach for attorneys running their own firms, Melissa brings her A-game to everything she does. Her energy is infectious and the material she’s teaching will forever change how you think.
From mindset to vision, to productivity, to tracking firm data, Velocity Work has helped hundreds of attorneys grow their firm on their terms.

Transform your firm, starting today
Velocity Work is a business consultancy exclusively focused on law firm owners. We specialize in strategic planning, operational clarity, and performance accountability.
Our initial consult call is free, empowering and zero-pressure.






















